One of the most important things to keep in view when adopting social media into communication is your organization’s skills and competencies in the real world — these can be critical in engaging with consumers in the virtual world. Companies must extend their real-world strengths to the social media environment to drive customer engagement and brand presence for products. During this session, Sasha Smith will give you a inside look into how Christie’s uses social media.
Sasha Smith, VP, Digital Content + Social Media